Email Marketing Coordinator Resume

Posted in Information Technology Resume Examples
William Demars
4532 Sardis Sta
Fort Worth, TX 76104
(333) 574-4537
Email : [email]

Career Goal
Seeking employment in your esteemed organization as an Email Marketing Coordinator to share my expertise in Photoshop, MS Power point, HTML, Google Analytics, SQL and MS Excel.
Technical Skills
Vast knowledge of Graphic designing tools:

  • Adobe Photoshop
  • InDesign, Acrobat
  • Adobe Illustrator, Fireworks

Thorough knowledge of programming languages:

  • CSS

High technical skills in utilizing web tools like:

  • Google Analytics
  • WebTrends
  • Web analytics

Immense potential to utilize Microsoft office tools:

  • Word
  • Excel
  • Outlook
  • Power Point

Solid understanding of various kinds of marketing techniques:

  • Interactive marketing
  • Digital Marketing
  • Search Engine marketing

High customer focus including:

  • Customer consulting and training
  • Customer satisfaction, retention
  • Customer service

Operating system expertise includes:

  • Windows
  • Mac OS X

Immense capabilities to:

  • Interpret and apply direct marketing principles
  • Utilize best practices concerned with email marketing
Relevant Experience
Email Marketing Coordinator
Kalmbach Publishing Co
January 2012 – Present
Fort Worth, TX
  • Evaluated email production procedures such as mail creation and execution as per quality standards.
  • Assisted in management and enhancement of email project management processes and services.
  • Developed timely and high quality solutions in coordination with internal stakeholders.
  • Provided technical assistance for daily email campaigning, reporting and ROI analysis.
  • Formulated testing strategies for optimal email performance, conversion and client satisfaction.
  • Conducted detailed analysis of email performance to suggest strategy refinement and initiatives.
  • Prepared email channel reports, list of targets and segmentation functions.
  • Implemented procedures for assembling of HTML email and tracking of program codes.
Email Marketing Coordinator
Hawaiian Airlines, Inc.
November 2010 – January 2012
Honolulu, HI
  • Participated in all phases of email process development lifecycle and documentation.
  • Implemented procedure for routing of emails to partners and conducted suitable modifications.
  • Executed QA processes for all final test emails for effective disclaimers and subject lines.
  • Prepared email analytical reports to ensure optimization of reporting processes and deliverables.
  • Supported technical team members with preparation of testing plans for overall programs.
  • Provided technical assistance for development and management of email templates and HTML files.
  • Assisted in competitive research functions for all email promotions and software product announcements.
  • Suggested program improvement processes through sampling, holdout and other statistical analysis.
Educational Background
Bachelor’s Degree in Computer Science
Central Pennsylvania College
August 2006 – May 2010
Summerdale, PA
Professional Certification
Fortinet Certified Email Security Professional (FCESP) July 2010

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