Marketing Manager Responsibilities and Duties

Create marketing and sales strategies.

Guide and direct on product development processes.

Collaborate with internal staff, marketing personnel, customers and vendors on product development.

Understand customer needs and current marketing trends.

Assist and support marketing and sales team in product positioning, branding and pricing.

Develop logistics for commercial viability of products.

Keep track on competitors’ products and their marketing campaigns.

Establish marketing success metrics.

Ensure consistent on-brand messaging trends.

Create database for customer concept values and marketing trends.