Sample Trade Marketing Manager Resume

Posted in Resume Samples for Manager

Earl Joslin
2974 Anthony Avenue
Abilene, TX 79601
(222)-864-9596
[email]

Job Objective To use my personal relation skills and extensive training to acquire a position as Trade Marketing Manager with a reputable company.

Highlights of Qualifications:

  • Huge experience in managing sales and marketing of consumer products, analyzing trade data and managing key business
  • Profound knowledge of marketing and retail environment
  • Proficient with Microsoft applications
  • Good understanding of retailing and the different retail channels
  • Remarkable ability to analyze trends and recommend necessary changes
  • Ability to manage multiple tasks and finish it on deadline
  • Ability to identify and define business questions

Professional Experience:

Trade Marketing Manager
Lifescan Inc., Abilene, TX
October 2008 – Present

  • Developed various programs for increasing brand presence in market and facilitated sales.
  • Prepared campaigns focusing on various products, highlighting its key features.
  • Initiated various marketing initiatives according to sale requirement.
  • Managed implementation of marketing strategy.
  • Monitored all marketing and sales activities and prepared various promotion activities.
  • Analyzed marketing programs and ensured facilitation of consumer awareness of products.
  • Determined calendar for trade promotions and developed ways to maximize effectiveness promotions.
  • Identified best practice of retail promotions and developed various ideas around it.

Trade Marketing Analyst
Johnson & Johnson, Abilene, TX
August 2003 – September 2008

  • Developed various strategies for sales.
  • Coordinated with marketing and trade teams and developed various strategies to increase optimization.
  • Monitored projects and ensured compliance with global processes.
  • Analyzed results of all trade promotion activities conducted.
  • Maintained records of sample requests and kept tracks of same.
  • Forecasted and maintained all sales related data.

Trade Marketing Specialist
Adzinia Media Group, Abilene, TX
May 1998 – July 2003

  • Developed and executed Account Marketing Plan.
  • Determined sales materials according to projects.
  • Gathered information from customers and developed programs accordingly.
  • Monitored all activities related to trade marketing.
  • Prepared and implemented various promotions.
  • Determined price designs and managed project budgets.

Education

Bachelor’s Degree in Marketing
South Suburban College, South Holland, IL

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