Maintain and provide strength to company’s brand position in assigned regional marketing area.
Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments.
Interact with marketing leads to develop and supervise regional marketing budget.
Present inputs to Product Marketing to define, maintain and validate apt product alternatives and configurations.
Involve actively in regional Marketing Operating subcommittee and committee.
Identify specific regional marketing goals and objectives.
Develop execution plan and manage field team by implementing plan.
Stimulate developing and sanction of quotations and commercial proposals to guarantee product gross margins meet business needs.
Recommend strategies to integrate into local regional marketing plans.
Analyze and supervise local competition.
Evaluate productiveness and marketing initiatives ROI.
Implement launch plans given by Global Marketing Inc. to teach Personal Care distributors and sales force.
Head responsibility for conveying plans to RDs, FRDs, FCs and DMs on different marketing topics and venues.
Participate and assist Marketing Director to direct developing creative strategies and media execution.
Support Marketing director to manage crisis management and local media relations.