Media Associate Responsibilities and Duties

Posted in Job Responsibilities

Train organization’s new members regarding use of media database plus develop targeted and effectual press lists.

Introduce organizations to company through online “tours,” as well as manage all member accounts in salesforce.

Maintain regular contact with member organizations, analyze respective communications and media training requirements.

Provide continuing assistance to attain identified needs.

Support organizations to use clipping service to supervise, analyze and manage respective press coverage.

Provide company with editing assistance for media efforts reviewing Op-Eds, press releases, online press rooms and various media content.

Participate to develop communications strategies to facilitate company and coalitions advance policy goals and objectives.

Prepare focused media lists targeting to journalists covering prime policy issues.

Support to provide groups with in-person media, communications and online training inclusive to training of on-camera interview, strategic communications, op-ed, editorial outreach and crisis communications.

Support organizations to develop effectual on-line pressrooms as well as positioning staff as go-to experts for media.

Ensure to copywrite and develop content for different websites as well as social media channels.

Manage continuing editorial calendar for principal websites.

Manage constant supervising, reporting and responding to management of social media channels.

Develop and pull analytics data in relations to prime websites as well as social media channels.

Support development and search marketing along with online media campaigns.

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