Marketing Associate Responsibilities and Duties

Posted in Job Responsibilities

Investigate promotional opportunities and marketing initiatives like annual goals, messaging and business focus.

Produce approved content for placement in newsletters, websites, webinars and conference calls.

Develop approved marketing materials to resonate with marketing initiatives.

Ensure materials follow regulations with management and legal teams.

Follow up with legal to add changes in review process.

Handle multiple and simultaneous marketing projects from start to finish and maintain gold standard product.

Research and produce management and market research reports.

Handle marketing collateral inventory and online materials library.

Place ads with publications or media outlets.

Devise and manage journalist database.

Research editorial calendars to determine public relations opportunities.

Lead projects by Director of Business Development, DMA.

Conduct Competitive research, intelligence and customer research.

Perform market research and trend analysis like market sizing and universe.

Conduct Market and Competitive analysis and present summary reports.

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