Oversee and profile competitors and competitive products.
Conduct market research for buyer behavior insights and market dynamics.
Conduct primary market research activities to coordinate with brand teams.
Research competitor software, financials, marketing, pricing and sales tactics.
Review and compare competitor software to MicroStrategy software.
Coach and update employees on competitive offerings, financials, pricing and marketing positioning.
Field employee enquiries on competitors.
Assist analyst relations team by engaging in briefings and responding to enquiries.
Attend trade shows and business intelligence events to collect competitor’s data.
Review market and competitor data to uncover market opportunities and address business issues.
Support survey design and programming in online survey tool.
Analyze and classify client and survey data.
Gather, analyze and sort competitor’s information.
Update internal portal platform to develop new research materials.
Develop unified market understanding for each client’s products.