Digital Director Responsibilities and Duties

Posted in Job Responsibilities

Manage routine aspects of digital initiatives relying on both internal and external resources.

Lead and direct creative, content, IT and other teams to deliver effective and scalable platforms.

Ensure to optimize business processes through customer-focused digital solutions.

Identify and develop key strategic alliances both internally and externally.

Supervise and conduct implementation of world-class customer experience.

Lead cross-functional teams to translate business requirements into business, functional and technical specifications.

Develop and supply departmental strategic plans on an ongoing bases.

Supervise continuous evolution of all internet, intranet and extranet web sites and applications.

Establish proper production team to drive ongoing success of all web properties.

Develop roadmap to support both user and business needs.

Identify and oversee implementation of 3rd party vendors and technologies to drive an effective customer experience.

Analyze and direct customer analytics for objective decision-making.

Evaluate and improve eCommerce platforms to enhance effective sales growth.

Plan and develop roadmap development of all future eCommerce initiatives.

Manage and implement rollout planning of all key phases.

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