Assistant Brand Manager Responsibilities and Duties

Posted in Job Responsibilities

Assist Brand Manager in coordinating and executing company brand promotion activities.

Identify innovative business building ideas to increase business prospects.

Assist in developing promotional strategies for brand awareness and profitability.

Provide assistance in developing brand positioning and communication strategies.

Manage consumer and trade promotional activities and marketing events.

Manage cross-functional teams to execute projects within assigned timelines and budgets.

Collaborate with Market Research team to identify consumer trends and needs.

Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.

Provide necessary assistance to Marketing Manager in all activities pertaining to brand building.

Support Marketing Manager to introduce new products in the market.

Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.

Assist in developing annual business plan for profitable company growth.

Work with other business units to execute business plans to meet revenue targets.

Analyze competitor performance and market trends to provide recommendations for brand development.

Monitor and control expenses within allotted budget.

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