A production artist works in the design department of a larger company, and is responsible for designing, developing, and producing promotional and creative materials for the business. A production artist job description involves an affinity for creative design and the ability touse both print and electronic media to draft materials.
A production artist designs, edits, and creates the layout and appearance of advertisements, commercials, film, brochures, posters, and other company multimedia.
Essential Duties and Responsibilities of a Production Artist
•Meets with CEOs or outside clients to determine production and creative goals.
•Uses computer software and print materials to draft electronic or traditional media.
•Fashions and adjusts color, text, size, digital imagery, animation, and other details pertaining to document aesthetics.
•Revises and proofs multimedia layout and design.
•Presents final draft to production director or client for approval.
•Makes any necessary changes prior to final production and distribution.
•Prepares all materials for printing and/or electronic distribution.
•Revises and adjusts file formats.
•Assists in promotional release of multimedia.
•Researches competitive products and promotional materials.
•Devises innovative multimedia that will help a company, project, or product stand out from the competition.
•Ensures that all deadlines are met.
•Troubleshoots problems with design software and electronic media productions.
•Consults with design team to streamline production goals and ensure project coherence.
•Attends exhibitions and conferences to learn about new developments in graphic design.
•Maintains electronic and/or physical files of previous projects.
•Networks with clients to build relationships and ensure future production design work.
Required Knowledge, Skills and Abilities
•Demonstrates proficiency with use of software design programs such as Photoshop, InDesign, and Adobe Illustrator.
•Exhibits familiarity with word processing programs.
•Is capable of navigating a number of different computer operating systems.
•Possesses technical expertise required to fix bugs and glitches in electronic media.
•Demonstrates ability to multitask efficiently.
•Can navigate smoothly between computerized graphic design and traditional print media assignments.
•Demonstrate the ability to think creatively.
•Works well with a team.
•Communicates clearly and effectively.
•Manages time efficiently.
•Demonstrates strong organizational skills.
•Exhibits ability to think outside of the box.
•Pays close attention to detail to catch any errors in production drafts.
•Possesses strong writing and editing skills.
Education and Experience
•Bachelor’s Degree in Graphic Design or related field is required.
•Previous work experience in production design is strongly preferred.
•The majority of working hours will be spent in an office setting.
•Some local travel for client meetings and exhibitions may be necessary.
•The standard 40-hour workweek applies, but overtime and nontraditional hours may be necessary to meet project deadlines.
•The average salary for a production artist is $46,000 per year.
•Salaries range from $40,000 to $75,000 per year depending on experience and company profile.