The job of an account coordinator involves working as part of an advertising, marketing or PR team. Account coordinator is an entry-level position, which includes both administrative and creative support to the project manager. He/she coordinates scheduling, handles promotion activities, ensures client satisfaction, assists in project completion, and performs various tasks as assigned.
The main role of account coordinators is to “coordinate” new or existing accounts and provide client satisfaction by optimizing revenue and encouraging account growth. Coordinators speak with clients regularly, providing them product updates, marketing ideas, technical support and other account-related reports. They are also responsible for list building, media tracking, conducting pitch calls, coordinating mailings, scheduling promotions, assembling press kits, and other management or project-related activities.
As a junior position, account coordinators work under project leaders and account managers. They help in brainstorming for project ideas, create work plans to meet project deadlines, assist in managing vendor relationships, coordinate event logistics, and may serve as liaison for the account team. Most coordinators are responsible for writing, copyediting, proofreading and publishing materials for both offline and online materials. Some account coordinators may represent the team or company at industry events, conferences and other work-related meetings. In smaller companies, they may be assigned administrative tasks when necessary.
Education and Training Requirements
If you’re interested in this job, you should obtain a bachelor’s degree in business, public relations, marketing or a related area of study. Some employers require at least 1 year of field experience, but since this is an entry-level position, majority of employers provide training for new graduates.
Knowledge and Skills Requirements
To become successful in this field, one must be detail-oriented, creative, personable, articulate clearly and possess excellent written and verbal communication skills, interpersonal skills, organizational and time management skills, basic computer skills, marketing skills, and effective customer service skills. Account coordinators must also be competitive, optimistic and ambitious.
Account coordinators work in an office environment with fellow coordinators, account managers and other professionals. They must be flexible to meet deadlines and work long hours, even on holidays and weekends. Account coordinators must also be able to work well under pressure and handle clients, even if they have unreasonable demands.
Account coordinators earn an average of $46,000 per year. The lower 10% earn around $36,500, while the higher 10% of coordinators take home annual salaries of up to $52,000. Account coordinator salary may vary greatly due to experience, benefits, industry, location and size of company.