An individual sales manager cover letter should be written specifically for each company where you are applying for a position in management. It is important to demonstrate your familiarity with and experience in managing the sales of the particular products and services offered by the company. Employers expect sales managers to display a certain level of creativity, energy and enthusiasm; therefore your letter should show such qualities. The letter presents a good opportunity to provide a few details regarding your greatest accomplishments in sales and any awards or special recognition you have received. Here are some sales manager cover letter samples to guide you.
Example 1 – Target to Company
This sales manager cover letter example is from an individual who is a sales manager at a local moving company. He wishes to work for a larger moving company that handles regional customers. He has an industrial engineering degree and has successfully leveraged networking opportunities to develop some useful contacts.
Dear Human Resources Director:
My name is Brian Crane and I am currently the sales manager at XYZ Moving Company. I have been responsible for a arranging a wide range of commercial and residential moves in the area. Due to the company’s close proximity to a large military base I have been able to arrange a number of lucrative government contracts as well. Although I enjoy my job I would like to find a more challenging job with a larger company that handles larger moves outside of the local area.
I have a Bachelor’s degree in Industrial Engineering from State University and through my training and work at XYZ I have developed strong organizational and communication skills. In addition, I am an expert at logistics as well as an excellent time manager and multi-tasker. I am not only responsible for initial sales but also for follow-up and making sure every customer had a satisfactory moving experience.
I have honed my networking skills over the last 3 years while I have been the sales manager at XYZ Moving Company, and I have developed some contacts that regularly refer me to new customers to make sure their moves are handled in a professional manner. I have hosted several local Chamber of Commerce events for publicity, and I have organized a number of complimentary educational events for new and prospective customers.
I manage a team of 8 sales representatives and have been successful at leading them to steadily improving sales over the course of my 3 years as manager. I hope you will consider my attached application and resume when you are in search of a sales manager. I am available for an interview at your convenience. Please contact me at 555-555-5555 or by email at [email] I look forward to hearing from you soon.
Example 2 -Unadvertised Opening
This sales manager cover letter example is from an individual who is a sales team leader with a pharmaceutical firm. She desires to advance her career by moving into a sales manager position at another pharmaceutical company. She has a Bachelor’s degree in Marketing and a Master’s in Business Administration.
Dear Human Resources Director:
As a sales team leader at XYZ Pharmaceuticals I have helped bring in record sales for the company. In my 4 years with the company I have forged last business relationships that have succeeded in boosting revenues each year. In addition to bringing in new clients I have maintained the existing ones, extending and expanding their contracts. I landed the XYZ Pharmacies account last year serving as one of their major pharmaceutical suppliers nationwide. I believe I have acquired the skill and expertise necessary to move into the role of sales manager.
I am able to, not only bring in new clients and keep existing ones happy, but I have the ability to coordinate multiple merchandising efforts, tracks vast amounts of inventory and supervise product placement. I have excellent computer skills and make the most of available technology by providing both clients and management with customized sales reports. I am confident that I would bring new ideas and a high level of motivation to your sales team along with an expanded client base and increased revenues.
I hold a Bachelor’s degree in Marketing as well as a Master’s degree in Business Administration, both of which have served me well in the pharmaceutical sales industry. When your organization is in need of a sales manager, I believe I would be an ideal fit. I can make a valuable contribution to future pharmaceutical sales through my knowledge of the products and the needs of the clients in the industry as well as my many contacts. My skills also include recruiting qualified and talented sales representatives, introducing new product lines and arranging for targeted market research with the goal of enhancing sales.
Please consider my attached application and resume when you are in search of a new sales manager. I am available for a telephone or personal interview and can be reached on my cell phone at 555-555-5555 or by email at [email]
Example 3 – Response to Job Postings and Classifieds Ads
This sales manager cover letter example is from an individual who currently works as a sales manager in retail cosmetic sales. She is employed at a privately owned shop and is responding to an ad for a position as a sales manager at an area department store with multiple locations.
Dear Cosmetic Department Director:
My name is Holly Garrett and I am the sales manager at the Sugar Plum Fairy Boutique here in Santa Fe. I am responding to your ad indicating that you are in need of a sales manager in the Cosmetic Department at ABC Department Stores. I have gained a great deal of experience in cosmetic sales during my 4 years at Sugar Plum, and I believe I can use my expertise to bring new vitality, innovations and increased sales to your Cosmetic Department.
My successes in the cosmetic area at Sugar Plum include increased sales of XYZ specialty fragrances by over 50% in the past 3 years; doubled sales of our original Sugar Plum Fairy perfume; one of the top sellers of XYZ powder foundation, mascara and lip gloss in the state of New Mexico; top seller in the state of Pink Crush perfume; successfully set up a line of spa products that have increased overall sales in the cosmetic department by 27% and I have executed highly effective promotional campaigns to bring in new customers and maintain existing ones.
I would welcome the opportunity to come to your store for an interview. I have some ideas for enhancing sales strategies at ABC Department Stores as well as increasing sales and subsequent profits. I am passionate about identifying and targeting new customers to expand the base and enhance revenues, and I am patient and thorough when training new sales representatives. I am dedicated to going that extra mile for the customers, and I am a results-oriented professional determined to exceed personal goals as well as goals that are set by the company.
Please review my attached application and resume. I am available for a personal interview at your convenience and can be reached on my cell phone at 555-555-5555 or via email at [email] Thank you for your consideration.